Seth’s post isn’t really about tip jars, but you get the point in terms of tipping?

If you like what you’re reading, click an ad to say thanks.

Pretty simple, but not an accepted online protocol, at least not yet.

If every time you read a blog post or bit of online content you enjoyed you clicked on an ad to say thanks, the economics of the web would change immediately. You don’t have to buy anything (though it’s fine if you do). You just have to honor the writer by giving them a click.

You still get what you pay for, even if you pay with attention.

Yep, it’s pretty simple, and you’re right Seth, people want to give back, especially on blogs. That’s why Scratchback works and has thousands of people using it and more every day.