ScratchBack Affiliate Program On The Way
Tuesday
Nov 6, 2007
I’m literally getting on a plane to the BlogWorldExpo in Las Vegas in a few hours, but I wanted to talk about ScratchBack’s plans for an affiliate/referral program.
We have a pretty solid background in Affiliate marketing here in the halls of ScratchBack. So it’s just a natural thing to put an affiliate program in place for the system. But how would it payout? What would the details of it be? Tough questions that need to be thought out and done right, the first time.
To payout straight up on signups would entice massive fraud, so we’re not going to do that. However, what we might do is payout a % on earnings for “users who signup under you”. This is pretty much how the WidgetBucks program was created (which we helped design). 
You can see, it worked out pretty good for them eh? 30k publishers signed up in 30-days and 200 million impressions served across the network. Wow.
What’s your thoughts on an affiliate program for ScratchBack? We like feedback, so keep it coming.
Comments
chipseo
November 6th, 2007 at 7:52 am
It would make it more appealing for the bigger players I would think. I am still on the fence about using the system but that might put me over the edge to give it a try
Linky Love
November 6th, 2007 at 8:34 pm
Use the “bidvertiser” payout which is compare-able with your idea.
Small Fixed price for each sign up, big extra payout when a certain amount of money is earned by the new user (so it’s a “real” user).
Could be tweaked into:
Small Fixed price for each new sign up, only paid out when scratchback earns the same amount from the new user.
Bigger extra payout like you say: % on earnings for “users who signup under you”.
jay
November 8th, 2007 at 9:14 pm
I think it has to be simply a proportion of earnings to be sustainable. Sign-ups are all very well, but you can only payout on money coming in…