"Scratchback enables me to offer cheap, Google-friendly advertising as a reward for tips, and the income is definitely better than depending upon 'ad-cents' on a tech-related blog. That amounts to a win-win for everyone, in my opinion." - Dazzlin Donna, SEO-Scoop.com

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Entries Tagged as 'Online Advertising'

Five Ways To Make Money As A Publisher With ScratchBack

November 21st, 2007 · 1 Comment

Thanks to DigitalKeyto.info for a great write up on ways to use ScratchBack to make money as a publisher. Good stuff! Couldn’t have written it better oursleves!
1. Keep the cost low and let it bump off, using it as a tip.
The lowest you can set ScratchBack is $1.00. After PayPal fees and ScratchBack’s cut, you [...]

Tags: Online Advertising · ScratchBack · Widget Design

How Do I Price My ScratchBack Tips?

November 19th, 2007 · 1 Comment

It’s totally up to you. One of the best things about ScratchBack is YOU decide how much you want to allow your readers to tip you.
However, there are some “best practices” to consider if you want your TopSpot widget to run effectively, and profitably! Here’s what our research has shown us so far. This in [...]

Tags: Online Advertising · ScratchBack · Tipping · TopSpot Widgets

500+ Signups & Over $1,000 In Tips Taken

November 10th, 2007 · 3 Comments

Since the launch less than two weeks ago, ScratchBack has signed up over 500 users to the system. All with a spend of $0.00 in marketing and advertising costs. Not too shabby.
But even better… In the last seven days, the users who have created widgets have collectively generated over $1,000 in tips. Sure, not huge, [...]

Tags: Online Advertising · ScratchBack · Tipping

ScratchBack Affiliate Program On The Way

November 6th, 2007 · 5 Comments

I’m literally getting on a plane to the BlogWorldExpo in Las Vegas in a few hours, but I wanted to talk about ScratchBack’s plans for an affiliate/referral program.
We have a pretty solid background in Affiliate marketing here in the halls of ScratchBack. So it’s just a natural thing to put an affiliate program in place [...]

Tags: Affiliate Marketing · Online Advertising · ScratchBack

How To Promote Your TopSpots Widgets On Your Blog?

November 4th, 2007 · 6 Comments

Shawn Collins of the Affiliate Tip blog is promoting his ScratchBack TopSpots pretty smart. Here’s how he did it.
1. He made a page on his blog talking about the widget. There’s even a video on the page where he explains how it works and he asks for your tip.
Shawn’s Affiliate Marketing blog now has an [...]

Tags: Affiliate Marketing · Online Advertising · ScratchBack · Tipping · TopSpot Widgets

90 Percent Payouts Pretty Darn Good?

November 3rd, 2007 · 2 Comments

We just announced it, ScratchBack is going to pay 90% payouts to publishers during the beta. You can’t beat that with a stick!
What does everyone else payout? As far as we can tell…
TextLinkAds - 50% cut, keeps 50%
Blogads - 70% payout, keeps 30%
Linkworth - 70% payout, keeps 30%
You tell us… Who else is giving out [...]

Tags: Online Advertising · ScratchBack · Tipping

News: ScratchBack Pays 90% During Beta

November 3rd, 2007 · 45 Comments

ScratchBack has been live a week or so, and we launched it intentionally with a “higher” cut for ourselves, just so we could see how our users reacted to it. That cut wasn’t publicized, but it was easy to figure out. It was 50/50 after PayPal fees. Much has been made about this cut and [...]

Tags: Online Advertising · ScratchBack · Tipping

Higher Priced TopSpots Get More Tips, We Swear! Try It.

November 1st, 2007 · 6 Comments

Today was a huge day for ScratchBack. We got mentioned in Techcrunch, and hundreds of signups and five times that in emails came in. Whew… we’re still wading them all. Not to mention all the custom designs to implement! Who said that was a good idea to do??? Wait, we did, it’s just a lot [...]

Tags: Online Advertising · ScratchBack · Tipping

Do You Use ScratchBack? Add Your Site To This List!

November 1st, 2007 · 142 Comments

NOTE: The ScratchBack BIG Directory is now live! Add your site/blog here, free!

http://www.scratchback.com/directory/
We’re working on putting together a user-generated marketplace for ScratchBack. In the meantime, if you are using the TopSpot widget, we encourage you to post your site/blog here in the comments so that others may browse this page and see that you’re using [...]

Tags: Online Advertising · Online Marketplace · ScratchBack · Tipping · TopSpot Widgets

We Got Techcrunch’ed

November 1st, 2007 · 1 Comment

Duncan from Techcrunch wrote a nice piece today about the Scratchback Beta. So far our system and server at Rackspace are holding strong against their 600k rss subscribers.
New comer ScratchBack, led by well regarded online marketer Jim Kukral, offers an online “tipping” system. It allows a publisher to accept tips and “give back” links or [...]

Tags: Online Advertising · ScratchBack · Selling Text Links · Tipping · TopSpot Widgets